Going from Print to Electronic, aka the "Flattening" of RGB to CMYK.

We have been in the electronic advertising stage for a few decades now, but what happens when you want to print that richly colored photo or logo and it comes out losing depth and appears flat; it just has no "pop" anymore; it doesn't jump of the page?

Having a print media background is probably one of my best tools in a very competitive field of graphic design, and the small handbook "Pocket Pal" has a powder keg of information to help you in so many areas of reproductive graphics, as well as why RGB and CMYK have their plus and minus (or you can always contact me, I know quite a bit about it too!).